Nelson Mandela represents the black social group. He was the first black South African president. He is represented in a well respected manner, because of his repetition of being the world savior and for sacrificing his entire childhood for his country. The media represent him based on his skin color. He has his name on streets, roads, bridge, buildings and others. Race has seen to be an issue in dipicticting males; it has been argued that black men seem to be much more on display than the white men (Briggs & Cobley 2002: 329). Race after apartheid is not simply a matter of discarding or embracing already formed racial positions, but of renegotiating it in a new context. Race itself is significance as a ground for politics and category for the organization of daily life (McCarthy 2000: 8). Most covers we see on men’s’ magazines are of a well known politicians or other public officials, not because their body matters, but power and representation of more abstract value (Briggs & Cobley 2002: 331). Because Madiba is a first black president, he was presented as a man who rescued South Africa from the apartheid and he brought peace and reconciliation amongst different cultures.
